I’ve often said that there’s no such thing as writer’s block; the problem is idea block. — Jeffery Deaver, Novelist In this post, we’re sharing a brainstorming tip to help you create fresh messaging when introducing a new idea. All of us know how hard it is to create messages…

Coming up with awesome content consistently is tough. That’s where clichés often come into play. They’re easy. They’re familiar. Of course, we’ve been told since 7th grade English class to “avoid them like the plague” — which in itself is a cliché. But why were we told to avoid them? …

When the writer approaches the rough materials of his story, he must always determine the focus of character…he asks, whose story is it? — Cleanth Brooks and Robert Penn Warren When these two giants of American literature posed this rhetorical question, they were talking about characters in works of fiction. …

Last Friday, Lisa-Marie Hatcher, Daniel (Dan) Edds, MBA, and I kicked off the inaugural broadcast of our new Linkedin Live show called The Genetics of Leadership. We had an amazing guest for our first show. We sat down with Prof. Dave Ulrich from Michigan’s Ross School of Business to talk…

These are 11 insights we’ve shared over the years in our business storytelling workshops. Which ones resonate with you? 1️⃣ If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable. 2️⃣ An object is just…

I saw this very personal Lebron James ad about hunger while watching TV last night. You’ve probably seen it. The ad (below) is powerful, but it’s also instructive. It’s a perfect example of how story structure can help drive home your message. The ad follows what’s called the “And-But-Therefore”…

Narragansett, Rhode Island is on the Northeastern seaboard of the U.S. and is known primarily for its beautiful beaches and coastline. But Narragansett is also the name of a longstanding regional beer. Narragansett beer was founded in 1890. It dominated the New England beer market for a good part of…

Here we are 50 years later, honoring Apollo 11 and its heroes, Neil Armstrong, Buzz Aldrin and Michael Collins. Who could forget Armstrong stepping into the history books by stepping onto the moon? Who could forget hearing his iconic words as he climbed down the ladder and said, “that’s one…

Change Scanners to Subscribers and Clickers to Customers — We’ve all been there. You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight. You finish and triumphantly hit…publish! Over the course of the next day…