These are 11 insights we’ve shared over the years in our business storytelling workshops. Which ones resonate with you? 1️⃣ If data is the new oil, then the stories we tell are the new refineries that convert raw data into something meaningful, useful, and valuable. 2️⃣ An object is just…

I saw this very personal Lebron James ad about hunger while watching TV last night. You’ve probably seen it. The ad (below) is powerful, but it’s also instructive. It’s a perfect example of how story structure can help drive home your message. The ad follows what’s called the “And-But-Therefore”…

Narragansett, Rhode Island is on the Northeastern seaboard of the U.S. and is known primarily for its beautiful beaches and coastline. But Narragansett is also the name of a longstanding regional beer. Narragansett beer was founded in 1890. It dominated the New England beer market for a good part of…

Here we are 50 years later, honoring Apollo 11 and its heroes, Neil Armstrong, Buzz Aldrin and Michael Collins. Who could forget Armstrong stepping into the history books by stepping onto the moon? …

Change Scanners to Subscribers and Clickers to Customers — We’ve all been there. You work for hours — maybe days — crafting a brilliant blogpost. You do your research. You craft a great angle. You include a shareable stat or two. You even include a crazy-good insight. You finish and triumphantly hit…publish! Over the course of the next day…

Earlier this year, The New York Times ran an Op-Ed e‍‍‍ntitled: If 5G is So Important, Why Isn’t It Secure? The author is Tom Wheeler, former FCC Chairman. Wheeler argues that we have an opportunity to build out a 5G infrastructure with today’s knowledge and concerns about cybersecurity threats —…

I published this post on LinkedIn last year at this time. I’ve given it a fresh coat of paint but the content is the same. I can’t think of a better occasion to talk about How to Lead with Storytelling than today — February 12th, the birthday of the 16th…

With the 2019 World Economic Forum’s Annual Meeting firmly in the rearview mirror, now is a good time With the 2019 World Economic Forum’s Annual Meeting firmly in the rearview mirror, now is a good time to reflect on leadership. Storytelling and leadership have long gone hand in hand. …

The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the importance of trust. On the downside, the author sets up a false choice between Big Data and Big Ideas. You need both. But the author’s real focus is the need…