Happy Labor Day! In this issue, you’ll read 12 lessons about storytelling from members of the Forbes Agency Council comprised of PR and Advertising executives. You’ll get a down and dirty primer on sales — one that reinforces the foundational storytelling precept of putting your audience first. And, saving the best for last, I can’t wait for you read about what some advertising execs are doing in order to do good with data. Imagine for a second what the following topics could possibly be about: America — Let’s Do Lunch and Heads on Beds. It’s all here in issue #17.
Best Unexpected Stories about Storytelling
12 Important Storytelling Lessons That Came From Unexpected Places — www.forbes.com
One of the most important lessons a marketer can learn is how to tell a compelling story, but this skill isn’t necessarily learned in the workplace.
Sales + Storytelling
Data + Storytelling
Using Data for Social Good — and Terrific Storytelling — AdLibbing.org — www.adlibbing.org
At the Digital Advertising Alliance’s Summit18, we explored how data, advertising and social channels can be leveraged to make a world of difference, daily.