Storypreneur | Instantly Applicable

Douglass and Lisa-Marie Hatcher
2 min readJan 19, 2019


Happy Labor Day! In this issue, you’ll read 12 lessons about storytelling from members of the Forbes Agency Council comprised of PR and Advertising executives. You’ll get a down and dirty primer on sales — one that reinforces the foundational storytelling precept of putting your audience first. And, saving the best for last, I can’t wait for you read about what some advertising execs are doing in order to do good with data. Imagine for a second what the following topics could possibly be about: America — Let’s Do Lunch and Heads on Beds. It’s all here in issue #17.

Best Unexpected Stories about Storytelling

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12 Important Storytelling Lessons That Came From Unexpected
One of the most important lessons a marketer can learn is how to tell a compelling story, but this skill isn’t necessarily learned in the workplace.

Sales + Storytelling

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Four Steps to Tap Into Your Prospects’ Problems (…and Loosen Their Purse Strings!)

Data + Storytelling

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Using Data for Social Good — and Terrific Storytelling —
At the Digital Advertising Alliance’s Summit18, we explored how data, advertising and social channels can be leveraged to make a world of difference, daily.



Douglass and Lisa-Marie Hatcher

We help busy solopreneurs create better content faster, so they can spend less time marketing and more time monetizing what they love.