Storypreneur | Instantly Applicable

Douglass and Lisa-Marie Hatcher
2 min readJan 19, 2019

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Happy Labor Day! In this issue, you’ll read 12 lessons about storytelling from members of the Forbes Agency Council comprised of PR and Advertising executives. You’ll get a down and dirty primer on sales — one that reinforces the foundational storytelling precept of putting your audience first. And, saving the best for last, I can’t wait for you read about what some advertising execs are doing in order to do good with data. Imagine for a second what the following topics could possibly be about: America — Let’s Do Lunch and Heads on Beds. It’s all here in issue #17.

Best Unexpected Stories about Storytelling

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12 Important Storytelling Lessons That Came From Unexpected Placeswww.forbes.com
One of the most important lessons a marketer can learn is how to tell a compelling story, but this skill isn’t necessarily learned in the workplace.

Sales + Storytelling

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Four Steps to Tap Into Your Prospects’ Problems (…and Loosen Their Purse Strings!)elitemarketingpro.com

Data + Storytelling

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Using Data for Social Good — and Terrific Storytelling — AdLibbing.orgwww.adlibbing.org
At the Digital Advertising Alliance’s Summit18, we explored how data, advertising and social channels can be leveraged to make a world of difference, daily.

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Douglass and Lisa-Marie Hatcher
Douglass and Lisa-Marie Hatcher

Written by Douglass and Lisa-Marie Hatcher

We help busy solopreneurs create better content faster, so they can spend less time marketing and more time monetizing what they love.

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