Storypreneur | Instantly Applicable — Issue #27

The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the importance of trust. On the downside, the author sets up a false choice between Big Data and Big Ideas. You need both. But the author’s real focus is the need for trust. And he’s right. The fuel that drives the Big Data engine is trust — consumer trust but also cyber trust.

Your second story is about storytelling and challenger brands. Spot on stuff. The last story is one I tackled in a previous blog post: there’s great power in storifying your events and it’s an effort that begins, not with the event itself but with those attending it.

Enjoy!

Content + Marketing

2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big Ideas — www.forbes.com
The biggest content marketing trends of the year are all about recommitting to our audiences, which includes building their trust and focusing on what matters to them most.

Brand + Marketing

Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey — Adweek — www.adweek.com

Audience-First Approach

Putting Attendees at the Heart of an Event — www.pcma.org
George P. Johnson’s Felippe Diaz describes how the agency amplified engagement at IBM’s Think conference for Australia and New Zealand.