Storypreneur | Instantly Applicable — Issue #27

Douglass and Lisa-Marie Hatcher
2 min readFeb 14, 2019


The Big Idea in your first story is really all about one of the Oldest Ideas in human history: the importance of trust. On the downside, the author sets up a false choice between Big Data and Big Ideas. You need both. But the author’s real focus is the need for trust. And he’s right. The fuel that drives the Big Data engine is trust — consumer trust but also cyber trust.

Your second story is about storytelling and challenger brands. Spot on stuff. The last story is one I tackled in a previous blog post: there’s great power in storifying your events and it’s an effort that begins, not with the event itself but with those attending it.


Content + Marketing

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2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big
The biggest content marketing trends of the year are all about recommitting to our audiences, which includes building their trust and focusing on what matters to them most.

Brand + Marketing

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Prowess in Storytelling Is What Makes a Challenger Brand, and More Insights From New Adweek Survey —

Audience-First Approach

Amplify audience engagement feat

Putting Attendees at the Heart of an
George P. Johnson’s Felippe Diaz describes how the agency amplified engagement at IBM’s Think conference for Australia and New Zealand.



Douglass and Lisa-Marie Hatcher

We help busy solopreneurs create better content faster, so they can spend less time marketing and more time monetizing what they love.